johnl

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So far johnl has created 14 blog entries.

Choosing the right Social Media Channel for your Business

In our last blog post, “The Social Media Connection: Where does my business begin?”, I discussed a brief overview of some of the various/ and most popular social media channels to consider. Now, let’s dive deeper into how you may want to make the choice on which channel to use and discuss important considerations when choosing your social media channel.

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April 10th, 2016|Blog|

Customized Calls to Action- How to Grab your Audience

Calls to action(CTAs) combine two things: inbound traffic and transforming the new visits into leads. Whether your company needs to garner more clicks, opt-ins, or just a new look for their website that will uphold site traffic, calls to action drive many leads that can further aid a company. In this day and age first impressions mean everything, especially on websites. If at first glance your company’s website is not appealing a person can click on to the next similar business’s page; so do your business a favor and take some advice on the best ways to create effective calls to action.

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September 6th, 2015|Blog|

Don’t be out of the loop, get LinkedIn

Many people believe that LinkedIn is simply a platform for people to post resumes and search for jobs, but, in fact, it has proven to be the most beneficial social media platform for businesses, especially those involved in business to business ventures. According to Hub Spot, “LinkedIn is 277% more effective for lead generation than Facebook and Twitter.” Many people often also wonder how LinkedIn differs from other social media platforms, like Facebook or Google+, and what features it has that can be beneficial to companies. The question now is, “does your company have a LinkedIn account?” and, if so, “what will your business do for itself and its consumers on LinkedIn?”

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July 16th, 2015|Blog|

The app every business should have

Part 2 of 3: Need an app for your business? The first step is Responsive Design
Responsive design is an approach to website design that makes use of scalable layouts, flexible images and cascading style sheet media queries.  The goal of responsive design is to build websites that automatically adjust to the size and orientation of the visitors screen.

Responsive design is a somewhat retro approach to web site design that solves a lot of design problems caused by the proliferation of new types of mobile devices. Responsive design pages use x and y coordinates on a grid for layout and mathematical percentages for images instead of fixed-width parameters. Using percentages instead of fixed-width parameters and a grid layout creates a more fluid layout that will resize itself to fit the size of the display. Custom creative layouts can easily scale to the size of any size device through percentage based grid systems.

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August 6th, 2014|Blog|

The one click solution: Native vs. Web Apps – what you need to know

Part 1 of 3:

A common misconception is that all mobile apps are created equal. There are really two choices in the marketplace today: native apps and mobile web apps. One lives on the device, the other in the cloud.  But the distinction between the two is becoming less clear.

As the user experience begins to blur between native and web based apps, the decision on which fork to take isn’t so clear. What can make the decision process even harder is the advent of bringing mobile apps back to the desktop.  Sounds like going backwards ?

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December 12th, 2012|Blog|

The Social Media Connection: Where does my business begin?

One of the best ways to reach out to prospective customers is through the variety of Social Media channels that dot the Internet landscape – Facebook, Twitter, LinkedIN and Google+.

As a business owner you’ve probably asked yourself, which one do I use? How do I determine what channel is best for me and my business? It can be a tricky question and one that will take some time to determine. But it can be done. And if done correctly, you can reap the rewards.

Before choosing a Social Media Presence ask yourself two questions:

Who is my customer? […]

September 6th, 2012|Blog|

Social Media Mistakes…

Oops I didn’t mean to post that!
Typing in the wrong twitter handle can direct you to a porn star instead of a basketball star. Not checking the settings on a Facebook invite might land you with an unexpected 1500 guests at your birthday party. Making inappropriate jokes about another country in a time of crisis could get you fired. All of the above are social media mistakes made by companies around the world and should teach every social media marketer a lesson to double check their content before posting.  In today’s world a small mistake on a social media site can quickly go viral and turn into a crisis. Though a social media marketing campaign is vital to the success of a company in today’s world, it is a tool in a marketing campaign that can easily be mishandled. The following are six things every company must be aware of when dealing with social media marketing.

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September 6th, 2012|Blog|

How to Protect Your Ideas Online

The internet and social networking sites available today have created platforms for small businesses and new businesses to promote their brand and products or services to a wide audience. There are, however, risks that come with the transparency that the Internet and social networking sites naturally encourage. Businesses, and their employees, must be aware of these potential risks and make efforts to protect their valuable ideas online.

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July 16th, 2012|Blog|

How to use Pinterest in Your Business

The dramatic increase in popularity that Pinterest has gained in such a short time demonstrates its power as a venue to attract a large and growing population. Pinterest is also very user-friendly, making it useful for a variety of demographics. Case in point: my mother, who was adamant about remaining outside of the social media realm, recently obtained a Facebook profile solely to get a Pinterest account. She did so after she was referred to the site and found herself spending countless hours a week looking for new recipes and wanting to become an official Pinterest member in order to organize and share her findings.

One major benefit for businesses of Pinterest is that pins are linked back to their original source. Therefore, if you pin pictures from your website, other Pinterest users who view the pin will also be linked back to your website. Additionally, if those users decide to pin your images they expose their Pinterest and Facebook followers to both your Pinterest content and potentially back to your webpage, increasing traffic to your pinboards and other pages. Further, if you upload pins to your own pin boards, your Facebook followers will be automatically exposed to the content, even if they aren’t yet using Pinterest. In this way, the connection to other social networking sites presents increased access to your brand through a variety of channels and audiences.

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July 16th, 2012|Blog|

Should Your Business Have an Interest in Pinterest ?

The latest social media platform to take center stage today, Pinterest, saw an increase in unique site visits by over 150% from December to January. Pinterest has even passed some of the other big names in social networking, including LinkedIn and Google+. That being said, the increasing reach of Pinterest presents a potential opportunity for businesses to showcase their brand to Pinterest’s growing number of “pinners”.

Not sure how your company can use Pinterest to reach your target market? Custom Creative provides some insight into the benefits of Pinterest and has established some practical suggestions for you and your company to create your Pinterest presence and use it to produce leads.
We’ll start with the basics. What is Pinterest?
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July 16th, 2012|Blog|