Content Marketing vs. Inbound Marketing

As a small business owner, it can be daunting to determine what type of marketing best suits the needs of your business. A lot of the terms floating around the internet seem like complete jargon, and can leave you more confused than when you started. We’re going to examine two kinds of marketing, Content Marketing and Inbound Marketing, and can hopefully break it down for you.

Inbound Marketing
The term “Inbound Marketing” was first coined in 2005, although the basic principles have been around for a long time. Ultimately, Inbound Marketing focuses on attraction. Like dating. Nobody appreciates unwanted advances; and you probably won’t get very good results if you go that route. The same thing applies to marketing. Nobody likes to be interrupted with marketing while doing something else. But If the customer is presented with a compelling pitch while actively seeking out a company or service, they are more likely to engage with your business. The goal is to pull the customer towards you, as opposed to pushing your product onto them. The whole process can be summed up nicely from the graphic below.



But just how do you engage potential clients and costumers with your service or product? That’s where Content Marketing comes into play.
Content Marketing
The original—and one of the most famous—examples of content marketing happened over 120 years ago. In 1895, John Deere started distributing “The Furrow,” a magazine that educated its readers on good farming practices. They created content their potential costumers found useful and informative. In a modern setting, this is done with blogs, ebooks, and magazines. Content that does not contain a direct call to action or pressure the reader to buy a product may still build an affinity for […]

July 28th, 2016|Blog|

New Google Partners Digital Breakfast Event – June 9


Discover the Keys to the Kingdom: How to Leverage Organic and Paid Search for Optimal Performance

Sign up Here

May 13th, 2016|Blog|

Choosing the right Social Media Channel for your Business

In our last blog post, “The Social Media Connection: Where does my business begin?”, I discussed a brief overview of some of the various/ and most popular social media channels to consider. Now, let’s dive deeper into how you may want to make the choice on which channel to use and discuss important considerations when choosing your social media channel.


April 10th, 2016|Blog|

Customized Calls to Action- How to Grab your Audience

Calls to action(CTAs) combine two things: inbound traffic and transforming the new visits into leads. Whether your company needs to garner more clicks, opt-ins, or just a new look for their website that will uphold site traffic, calls to action drive many leads that can further aid a company. In this day and age first impressions mean everything, especially on websites. If at first glance your company’s website is not appealing a person can click on to the next similar business’s page; so do your business a favor and take some advice on the best ways to create effective calls to action.


September 6th, 2015|Blog|

Don’t be out of the loop, get LinkedIn

Many people believe that LinkedIn is simply a platform for people to post resumes and search for jobs, but, in fact, it has proven to be the most beneficial social media platform for businesses, especially those involved in business to business ventures. According to Hub Spot, “LinkedIn is 277% more effective for lead generation than Facebook and Twitter.” Many people often also wonder how LinkedIn differs from other social media platforms, like Facebook or Google+, and what features it has that can be beneficial to companies. The question now is, “does your company have a LinkedIn account?” and, if so, “what will your business do for itself and its consumers on LinkedIn?”


July 16th, 2015|Blog|

The app every business should have

Part 2 of 3: Need an app for your business? The first step is Responsive Design
Responsive design is an approach to website design that makes use of scalable layouts, flexible images and cascading style sheet media queries.  The goal of responsive design is to build websites that automatically adjust to the size and orientation of the visitors screen.

Responsive design is a somewhat retro approach to web site design that solves a lot of design problems caused by the proliferation of new types of mobile devices. Responsive design pages use x and y coordinates on a grid for layout and mathematical percentages for images instead of fixed-width parameters. Using percentages instead of fixed-width parameters and a grid layout creates a more fluid layout that will resize itself to fit the size of the display. Custom creative layouts can easily scale to the size of any size device through percentage based grid systems.


August 6th, 2014|Blog|

The one click solution: Native vs. Web Apps – what you need to know

Part 1 of 3:

A common misconception is that all mobile apps are created equal. There are really two choices in the marketplace today: native apps and mobile web apps. One lives on the device, the other in the cloud.  But the distinction between the two is becoming less clear.

As the user experience begins to blur between native and web based apps, the decision on which fork to take isn’t so clear. What can make the decision process even harder is the advent of bringing mobile apps back to the desktop.  Sounds like going backwards ?


December 12th, 2012|Blog|

The Social Media Connection: Where does my business begin?

One of the best ways to reach out to prospective customers is through the variety of Social Media channels that dot the Internet landscape – Facebook, Twitter, LinkedIN and Google+.

As a business owner you’ve probably asked yourself, which one do I use? How do I determine what channel is best for me and my business? It can be a tricky question and one that will take some time to determine. But it can be done. And if done correctly, you can reap the rewards.

Before choosing a Social Media Presence ask yourself two questions:

Who is my customer? […]

September 6th, 2012|Blog|

Social Media Mistakes…

Oops I didn’t mean to post that!
Typing in the wrong twitter handle can direct you to a porn star instead of a basketball star. Not checking the settings on a Facebook invite might land you with an unexpected 1500 guests at your birthday party. Making inappropriate jokes about another country in a time of crisis could get you fired. All of the above are social media mistakes made by companies around the world and should teach every social media marketer a lesson to double check their content before posting.  In today’s world a small mistake on a social media site can quickly go viral and turn into a crisis. Though a social media marketing campaign is vital to the success of a company in today’s world, it is a tool in a marketing campaign that can easily be mishandled. The following are six things every company must be aware of when dealing with social media marketing.


September 6th, 2012|Blog|

How to Protect Your Ideas Online

The internet and social networking sites available today have created platforms for small businesses and new businesses to promote their brand and products or services to a wide audience. There are, however, risks that come with the transparency that the Internet and social networking sites naturally encourage. Businesses, and their employees, must be aware of these potential risks and make efforts to protect their valuable ideas online.


July 16th, 2012|Blog|