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What is Green Marketing?

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.

You've got questions? I've got answers! Ask as many questions as you like:

Fellow green professionals in need of resources, websites, leads, and reports specific to your business.
Sales, marketing, social media guidance, basic strategy and resources.
Ideas and next steps to grow your green business.
Personal brand development in the green/ sustainability space: exposure, visibility, reach.
Matchmaking: you need to know who? Who needs to know you? Who do I talk to about...?
Where to advertise your green product or service.
How to get sponsors for your green event.
Professional organizations and ongoing sustainability education.
You want to be a service provider or a solution to Taiga Company's clients.
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Other Green Marketing Services:

One of the most critical components of Green Marketing is to have access to affordable custom digital marketing solutions. These services include website design, hosting, site maintenance, application development and search engine optimization. Website design is a collaborative process; our marketing team will work with you to help create the right digital marketing strategy to meet your needs and budget.

How to be seen as 'Green' - Search Engine Optimization (SEO) ...

is a process not a destination. While there are general foundational elements of SEO that are common among most SEO professionals, there are different paths to achieving top placement for the keywords that will drive relevant traffic to your website. Custom Creative can provide you with a number of options based on your marketing objectives and budget availability.

In most cases, a site audit is required to determine if your site is built is a way that is “Search Engine Friendly” or does the site require structural or contextual changes so that it will benefit from the SEO implementation. The site audit is a great way to maximize your SEO value by linking with our various websites and directory listings.

To request a complimentary Site Audit or to discuss your web site marketing needs, contact us!
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